It was April Fools’ Day. I was reading a chart from Business Insider with the bold title “The Mobile Web Is Dead, It's All About Apps” and I thought for sure they were messing with me.
They published this chart that I could only think of calling a ringed donut:
I pondered…Are they messing with me on purpose? Are they taunting me? But then I remembered that it’s Business Insider and nearly of their charts are terrible. I studied the chart for a few minutes before I even noticed that there was the black ring around the donut that summarized the slices of the donuts. Whoa, that’s confusing! And besides, who would ever slice up a tasty donut?
I re-created the data in Excel (get it here) and created this version with Tableau for Mac.
Ah, much better!
Notice that I kept the bars at scale across Apps and Browsers; this helps to emphasize how little time people spend on mobile browsers. And if you look at social apps, you can see that people spend way more time on Facebook than Twitter. I’m just sayin’!
Download the workbook here (requires Tableau 8.2).